Disney Consumer Products and Interactive Media

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Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media.png
Key peopleJames Pitaro (chairman)
ParentThe Walt Disney Company

Disney Consumer Products and Interactive Media is a segment and subsidiary of The Walt Disney Company that engages in merchandising of the Disney brand and Disney properties through licensing, retail, video games, digital applications and content divisions. The company was formed as a result of the merger between Disney Consumer Products and Disney Interactive.


Disney Consumer Products and Interactive Media was formed through the merger of Disney Consumer Products and Disney Interactive. The presidents of DCP and DIM were appointed co-chairs of the division while retaining the presidency of their subsidiary while Disney Publishing Worldwide would report to them as co-chairs. The units were brought together due to increase use of technology on the part of DCP with the announced Playmation toy system and digital publishing by DPW.

In 2014, The Muppets Studio was transferred then when the new division was formed ended up as a part of the newly formed DCPI Labs unit. On January 11, 2016, Maker Studios was placed under the control of Disney Interactive concurrent with the appointment of Courtney Holt as Maker head with the title of executive vice president.

Ferraro left Disney eight months later in February 2016 with James Pitaro becoming sole chairman. Disney Co/Op team was formed in 2015 to work with licensees and other partners for branded content like Disney Boxed (the reverse concept of Unboxing) with Hasbro about creating a toy.

Content & Media department was formed under executive vice president Andrew Sugerman in early 2016 from Disney Publishing Worldwide, Disney LOL, Oh My Disney and other units. Maker Studio was transferred into DCPI Content and Media in December 2016. While former Maker head moved to Disney corporate strategy unit as executive vice president of media and strategy. Disney Digital Network was formed by the May 2, 2017 Disney's Digital Content NewFronts with Maker, the former Disney Online websites, StarWars.com and other digital first content units.

DCPI moved to address for all franchises three issues, expanding the audience, category expansion & product development and direct-to-consumer. With Marvel and Star Wars, DCPI planned to push into the female audience. With Star Wars, DCPI partnered with Lucasfilm Animation for Star Wars: Forces of Destiny which features female characters, premieres on DCPI's Disney YouTube channel and supported by apparel, books and toys including a new product type, "adventure figures". DCPI has worked on aging up Minnie Mouse by working with several designers for product appealing to adults and young adults for primary the fashion field. With Ashley Eckstein's Her Universe, Disney Consumer had already work with on expanding Star Wars and Marvel products to girls and women. Now Her Universe is working on a Disney co-branded "athleisure" line for both sexes and Disney Princess.

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