AB Tasty

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AB Tasty
IndustrySoftware, Website Optimization, Software as a service
Founder(s)Alix de Sagazan and Rémi Aubert

AB Tasty is a French software company that offers a subscription-based internet marketing suite for A/B and multivariate testing, data insights on user engagement, and personalization.[1][2]

AB Tasty was created in 2011 by Alix de Sagazan and Rémi Aubert, and is headquartered in Paris.[3] The company has offices in London, Madrid, Cologne, New York, San Francisco, and Singapore.[4][5]


The company was first created as a web analytics consulting agency, named Liwio, in 2009. Two years later, de Sagazan and Aubert rebranded as a SaaS application named AB Tasty that was focused on conversion rate optimization.[6]

In 2017, the company raised $17 million in a Series B round of funding from Korelya Capital and Partech Ventures, and from previous investors, Xange Private Equity and Omnes Capital.[7][8][9]


The platform has a visual editor (WYSIWYG) and widget library, which subscribers can use to modify their web pages.[10]

In 2016, AB Tasty acquired Nirror software that video records the cursor movements of a visitor on a website, which can then be analyzed on replay.[11]


In 2015, AB Tasty won the e-Commerce Award in Technology at Paris Retail Week for its mobile compatibility feature “AB Tasty for Apps.”[12][13]

AB Tasty was given the French Tech Pass issued by Cap Digital in 2015, 2016, 2017, and 2018.[14][15]

The company was ranked 107th on the Deloitte Technology EMEA Fast 500 ranking in 2016.[16]


  1. "AB Tasty : agilité et innovation au service de la conversion des ecommerçants" (in fr-FR). https://www.frenchweb.fr/ab-tasty-agilite-et-innovation-au-service-de-la-conversion-des-ecommercants/304495.
  2. "AB Tasty Case Study" (in en). https://cloud.google.com/customers/ab-tasty/.
  3. "Alix de Sagazan". https://www.crunchbase.com/person/alix-de-sagazan-3#section-overview.
  4. "AB Tasty : 'Des algorithmes prédictifs au service du marketing'" (in fr). 2018-01-22. https://www.lesechos.fr/partenaire/bpifrance/partenaire-1361-ab-tasty-des-algorithmes-predictifs-au-service-du-marketing-2147014.php#Xtor=AD-6000.
  5. Chabal, Audrey (2018-04-17). "AdTech : La Française AB Tasty À La Conquête Des Etats-Unis Et De Singapour" (in fr-FR). https://www.forbes.fr/entrepreneurs/l-algorithme-predictif-d-ab-tasty-pour-redonner-la-main-aux-equipes-marketing/.
  6. "Alix de Sagazan, la startupeuse qui optimise les sites du monde entier" (in fr-FR). 2018-11-23. https://www.cadre-dirigeant-magazine.com/reussir-en-entreprise/alix-de-sagazan-la-startupeuse-qui-optimise-les-sites-du-monde-entier/.
  7. "AB Tasty lands $17 million Series B for its AB testing tools" (in en-US). https://tech.eu/brief/ab-tasty-funding/.
  8. BUSINESS, BFM. "Le français AB Tasty lève 16 millions d'euros pour séduire les Américains" (in fr). https://bfmbusiness.bfmtv.com/entreprise/le-francais-ab-tasty-leve-16-millions-d-euros-pour-seduire-les-americains-1175201.html.
  9. Kan, Eliane (2018-07-10). "AB Tasty veut prédire le parcours client" (in fr). https://business.lesechos.fr/entrepreneurs/innovation-recherche/0301923520183-ab-tasty-veut-predire-le-parcours-client-322193.php#Xtor=AD-6000.
  10. Smith, Grace. "10 A/B testing tools to help improve conversions" (in en). https://mashable.com/2015/01/30/ab-testing-tools/.
  11. "Nirror, l'outil d'analytics pour visualiser en direct le parcours d'un internaute" (in fr). 2015-03-09. https://www.maddyness.com/2015/03/10/nirror/.
  12. "The winners and top trends from e-Commerce Paris 2015 | Incite Group". http://www.incite-group.com/brand-marketing/winners-and-top-trends-e-commerce-paris-2015.
  13. "AB Tasty for App facilite la mise à jour des applis [Vidéo"] (in fr). https://www.lsa-conso.fr/m-commerce-ab-tasty-for-app-facilite-la-mise-a-jour-des-applis-video,220395.
  14. "Startup : AB Tasty décroche une nouvelle fois le Pass French Tech" (in fr-FR). 2018-03-21. https://www.ladn.eu/news-business/actualites-startups/startup-ab-tasty-decroche-une-nouvelle-fois-le-pass-french-tech/.
  15. "French Tech: its strengths and weaknesses according to 4 SME managers". https://www.chefdentreprise.com/Thematique/digital-innovation-1074/Diaporamas/french-tech-ses-forces-faiblesses-selon-dirigeants-pme-322641/bpifrance-hub-aide-decrocher-contrats-322642.htm.
  16. "Technology Fast 500 EMEA". Deloitte. 2016. https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Technology-Media-Telecommunications/deloitte-tech-fast-500-emea-2016-ranking.pdf.

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