The company was born in 1999 when Marco Bruns used the current logo, an A with two points that ambiguously stylizes a sexual relationship, but becomes popular through the minimal cost tool that allowed the logo of be known, then called "guerrilla marketing". In fact it appeared in the form of stickers applied to the traffic lights of the main Italian ones starting from Milan, the logo also appeared in other cities in the rest of the world, including Miami, Moscow and London. The growing interest of mass media pushed the marketing of products with the A-Style brand.
During 2010, Marco Bruns, founder of the company and the company itself, were charged with counterfeiting or using protected trademarks. According to the accusations in 1999, the year in which A-Style was born, the logo belonged to Finesse, a small manufacturing company.
- "A-Style's Logo is Not a Mistake". CBS News. https://www.cbsnews.com/news/a-styles-logo-is-not-a-mistake/.
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- "Il meglio di una idea" (in it). 11 July 2008. https://www.impresalavoro.eu/nuova-impresa/il-meglio-di-una-idea.html.
- "Processo A-Style: il fondatore Bruns davanti al giudice". 29 October 2010. https://gazzettadimodena.gelocal.it/modena/cronaca/2010/10/29/news/processo-a-style-il-fondatore-bruns-davanti-al-giudice-1.354441.