4th & Reckless

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4th & Reckless is a UK in-house fashion brand, aimed at women aged 20-35. The company operates in the UK and across various locations around the globe. The brand is owned


4th & Reckless
IndustryRetail
Key peoplePawan Khosla and Tudorknight
Websitehttps://4thandreckless.com/

by Tudorknight Ltd[1] and Pawan Khosla. The business’ headquarters is based in the city of Manchester, along with offices in London, Guangzhou China and Los Angeles.

History[edit]

4th & Reckless was co-founded in 2016 by Pawan Khosla[2] with the help of the clothing designer Louisa Heyworth. Khosla is the CEO and founder of both Tudorknight Limited, PLC, a Manchester clothing wholesaler, and 4th & Reckless[3] Heyworth is currently the head designer and creative lead for the brand. 4th&R originally started as a purveyor of footwear, and has since expanded to become a women's wear and footwear "multichannel" brand. Since 2018, 4th&R has offered collections of complete looks, specialising in day-to-night dressing. The company has offices in the United States, Ireland, Europe and Australia.

In 2018 the brand partnered with retailers, including Zalando, ASOS and Lipsy, a companyselling clothing on their website and through the multinational retailer Next.

4th&R clothing has been featured on several fashion advice websites, such as Trend Hunter, InStyle and WhoWhatWhere. A 4th&R blazer appeared in Trend Hunter’s top 20 fall blazers for 2019[4] , InStyle's Fall Color Trend[5] and was also mentioned by WhoWhatWhere in "20 Fall Blazers to Buy Before Everyone Else,"[6] which stated that the brand "masters runway-ready looks at affordable prices."

Collaborations[edit]

Since the brand began back in 2016, they have collaborated with numerous Instagram influencers such as Mary Leest, Lauren Elizabeth, Tia Lineker, Jess Hunt, Teni Panosian and even American-actress Jamie Chung.

In November 2019, 4th & Reckless launched their first influencer edit with Fashion Blogger and Stylist Sofia Coelho.

In January 2020, 4th and Reckless collaborated with Fashion & Beauty Illustrator, Tuula Rose Capewell. Her unique designs were featured in the brands latest collection.

External Links[edit]

References[edit]

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