4imprint plc

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4imprint plc. is a London-based direct marketer of promotional merchandise.[1][2]Template:RefnTemplate:Refn It has offices in the United States, United Kingdom, Hong Kong and Europe.[3] 4imprint plc is a publicly held company, traded on the London Stock Exchange under the symbol FOUR.[4] In 2015, Promo Marketing magazine ranked 4imprint as the industry's highest selling company, based on 2014 sales figures. That year, the company reported a 35% increase in revenue over the previous year, when it had nearly $399 million in sales.[5]

Although headquartered in London, 97% of 4imprint's business is in the United States and Canada, where it controls an estimated 3 to 4% of the $23.6 billion promotional products market.[1] 4imprint, Inc., the North American division, is located in Oshkosh, Wisconsin.[3][6] In 2015 it accounted for 96% of the company's revenues and 4imprint UK accounts for the balance.[1] Its English and Irish business operations are centered in Manchester.[6]


Dick Nelson founded Nelson Marketing in Wisconsin in 1984. Nelson Marketing was purchased by the English publishing company Bemrose in 1996.Chromosome number: {{{1}}} In 2000, Bemrose Corporation exited the paper products business[7] and changed its name to 4imprint Group plc. Its North America division was renamed 4imprint Inc.[8]

In 2003, Hanover Investors, a private equity firm, purchased over 25% of 4imprint over the course of a month.[9] They led a shareholder rebellion, and shareholders called for the removal of all non-executive directors after talks between 4imprint and Hanover Investors broke down.[10] Hanover gained support of shareholders to replace the 4imprint CEO, overhaul US operations, and take control of the board.[11]

4imprint added a distribution center in Oshkosh, Wisconsin in 2009.[12]

In 2012, 4imprint Group plc sold Kreyer Promotion Service GmbH and Brand Addition Limited to European affiliate companies of H.I.G. Capital for ₤24 million.[13]

In 2015, 4imprint announced an expansion of its Oshkosh operations, with plans to add 150 employees over three years. The company pledged to spend $10.8 million to expand its North American headquarters in Oshkosh by 25,000 square feet, and double its distribution center on the west side of the city with a 100,000 square foot addition.[14][12] The State of Wisconsin, through its Wisconsin Economic Development Corporation, authorized 4imprint to get up to $1 million in state tax credits, dependent upon the number of jobs created through the expansion.[15]

See also[edit]


  1. 1.0 1.1 1.2 "4imprint Group (FOUR)". Edison Investment Research. http://www.edisoninvestmentresearch.com/research/company/4imprint-group#js. Retrieved 31 December 2018.
  2. {{#invoke:Citation/CS1|citation |CitationClass=magazine }}
  3. 3.0 3.1 "Company Overview of 4imprint, Inc.". Bloomberg. https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=46573730. Retrieved 22 February 2017.
  4. "FOUR 4IMPRINT GROUP PLC ORD 38 6/13P". London Stock Exchange. http://www.londonstockexchange.com/exchange/prices-and-markets/stocks/summary/company-summary.html?fourWayKey=GB0006640972GBGBXSSMM&lang=en. Retrieved 31 December 2018.
  5. "Promo Marketing Announces the Top 50 Distributors for 2015". Promo Marketing. 21 May 2015. http://magazine.promomarketing.com/article/promo-marketing-announces-top-50-distributors-2015/. Retrieved 31 December 2018.
  6. 6.0 6.1 "At a Glance". 4imprint. https://investors.4imprint.com/about-us/at-a-glance/. Retrieved 1 January 2019.
  7. Keers, Helena (30 December 2003). "Bemrose Bought by US Firm". The Telegraph. https://www.telegraph.co.uk/finance/2872587/Bemrose-bought-by-US-firm.html. Retrieved 31 December 2018.
  8. "Bemrose Corp PLC Change of Name". FE Investegate. 18 August 2000. http://www.investegate.co.uk/article.aspx?id=200008181556426978P. Retrieved 31 December 2018.
  9. "4imprint in US Talks". Manchester Evening News. 17 January 2013. http://www.manchestereveningnews.co.uk/business/business-news/4imprint-in-us-talks-1150585. Retrieved 1 January 2019.
  10. "Revolt at 4imprint". The Guardian (Guardian News and Media). 23 September 2003. https://www.theguardian.com/business/2003/sep/24/6. Retrieved 30 December 2018.
  11. "4imprint (Public)". Hanover Investors. http://www.hanoverinvestors.com/case_studies/4imprint-lsefour/. Retrieved 22 February 2017.
  12. 12.0 12.1 Cite error: Invalid <ref> tag; no text was provided for refs named onw
  13. "4imprint Announce Sale of Brand Addition". PPD Magazine. 16 February 2012. http://www.ppda.co.uk/2012/02/4imprint-announce-sale-of-brand-addition/. Retrieved 1 January 2019.
  14. "4imprint to Expand in Oshkosh". WLUK-TV. 15 January 2015. http://fox11online.com/news/local/4imprint-to-expand-in-oshkosh. Retrieved 22 February 2017.
  15. Daykin, Tom (15 January 2015). "4imprint Plans $10.8 Million Expansion in Oshkosh". Milwaukee Journal Sentinel. http://archive.jsonline.com/business/4imprint-plans-108-million-expansion-in-oshkosh-b99426799z1-288701311.html. Retrieved 22 February 2017.

External links[edit]

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