123 Design

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123 Design was created in 1999 by Leo Riza (a.k.a Aslan Riza). A former founder of R&R Associates (1999) and TimeSet (2012) and hold patents in Stethescope Sanitizing Device, Location based Social Media System, Lotion Application Machine, Fluid Application Apparatus, Adjustable Additive Cartridge System, Laser Scanning Device, Beverage Container and Optical Scanner.

The company has its own terminology to the design approach. The 11 Step Cycle dictates the approach to general product development. The cycle is believed to be a backward-forward approach to development in general. It dictates that Inventors, Design and Engineering companies or manufacturing companies can approach any project either way and still become successful.

The idea behind the cycle is that no matter how large or small a project is and regardless of the field, market or industry it is in, the general steps and tasks that need to be taken are as follows:

File:11 STEP PRODUCT DEVELOPMENT CYCLE.jpg
11 STEP PRODUCT DEVELOPMENT CYCLE

The cycle has 5 main stages:

PRODUCT DEVELOPMENT CYCLE (PDC)[edit]

VISION (Task 1,2)[edit]

Project Management[edit]
  • Create Milestone (a.k.a Project Management)
  • Creative Brief of what should be done
  • Allocate Resources
  • Establish Deadlines
Market Research[edit]
  • Identify Target markets
  • Contexual Inquiry
  • Data Collection
  • Identify Fields of Discovery
  • Identify Opportunities

CREATIVITY (Task 3)[edit]

Industrial Design[edit]

APPLIED SCIENCE (Task 4,5,6)[edit]

Mechanical Engineering[edit]
Electrical Engineering[edit]
Prototyping[edit]

PRACTICALITY (Task 6,7,8)[edit]

Manufacturing Support[edit]
  • Establish Network of Manufacturers
  • Establish Global Suppliers (Production and Assembly)
Manufacturing[edit]

Establishing In-House Manufacturing

INTEGRATION (Task 9,10,11)[edit]

Patenting[edit]
  • Consulting Patent Attorneys
  • Evaluation of eligible patent criteria’s
Quality System[edit]
Marketing Services[edit]

References[edit]

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