+Beryll

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+Beryll
IndustryFashion accessories
FoundedSanta Monica, California (2006)
Founder(s)Sigmar Berg

+Beryll is a luxury accessory company based in Los Angeles, California.[1] They specialize in designer sunglasses and other lifestyle accessories such as clothes. It has a flagship store in Santa Monica, and is sold at approximately 500 other outlets.[1]

Overview[edit]

+Beryll was founded in 2006 by Sigmar Berg in Los Angeles, California. Berg (born 1975), an Austrian-born painter, photographer,[2] and fashion designer, had moved to Los Angeles in 2006 with his family. Trained as an architect,[3] he soon began designing accessories in his Santa Monica studio.[2] He originally focused hand-made sunglasses for the brand, later expanding into jewelry, handbags, boots,[1] belts, hats, scarves, leather vests, and other accessories.[4]

Sigmar is "largely influenced by his European roots," and in particular the architecture style of Bauhaus.[4] His products tend to be unisex, and also incorporate styles of Southern California.[4] The brand uses a crew of "artisan workers" to craft its products.[3]

The company has a flagship store in Santa Monica, California. Originally by-appointment only,[1] it later opened to the general public.[5] The brand is also sold at over 500 stores[4] such as Henri Bendel, Maxfield, Barney's, and Fred Segal.[1]

According to the brand, its products have been worn by celebrities like Angelina Jolie, Brad Pitt, David LaChapelle, Drew Barrymore, Lenny Kravitz, Katie Holmes, Kevin Dillon,[1] Steven Tyler, Robert De Niro, Kim Basinger, Nicolas Cage and others.[5] Kristin Cavallari wore the Beryll "Air" sunglasses on The Hills Season 6 Ep.1.[6] Other sunglasses have been worn by Sarah Jessica Parker, Anna Pacquin,[4] Sharon Stone, and Demi Moore.[7]

References[edit]

  1. 1.0 1.1 1.2 1.3 1.4 1.5 Wilson, Stevie (February 10, 2010). "Celeb Style Spotting: New +Beryll Crystal Sunglasses Are a Celeb FAVE!!". L.A. Story. http://la-story.com/2010/02/celeb-style-spotting-new-beryll-crystal-sunglasses-are-a-celeb-fave/. Retrieved March 12, 2013.
  2. 2.0 2.1 Farabee, Mindy (June 5, 2008). "Sigmar Berg at Ambrogi-Castanier Gallery: Developing a different perspective:". Los Angeles Times. http://www.latimes.com/features/la-gd-art5-2008jun05,0,6883431.story. Retrieved March 12, 2013.
  3. 3.0 3.1 Harding, Jack (July 7, 2012). "Beryll". Oh Wow You Wore That. Archived from the original on December 3, 2013. https://web.archive.org/web/20131203024044/http://ohwowyouworethat.com/beryll/. Retrieved March 12, 2013.
  4. 4.0 4.1 4.2 4.3 4.4 Loftus, Karen (February 27, 2012). "Beryll: Bauhaus Influenced Sunglasses". Societe Perrier. Archived on April 11, 2013. Error: If you specify |archivedate=, you must also specify |archiveurl=. http://societeperrier.com/los-angeles/articles/beryll-bauhaus-influenced-sunglasses/#.UR6G6eg-L2c.
  5. 5.0 5.1 "+Beryll Opens First Flagship Store". Luxe In A City: Curated Luxury. http://www.luxeinacity.com/blog/beryll-opens-first-flagship-store/#.UR6GBug-L2c. Retrieved March 12, 2013.
  6. "Kristin Cavallari Sunglasses". Celebrity Sunglasses Finder. http://www.celebrity-sunglasses-finder.com/Kristin-Cavallari-Sunglasses.html. Retrieved March 12, 2013.
  7. "Veronica's Vacation Gear: Beryll's Kelly Sunglasses". Travel Expert.com – California. http://www.californiatravelexpert.com/Beryll_Kelly_Sunglasses.shtml. Retrieved March 12, 2013.

External links[edit]



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